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Home > Marketing Week > Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
Podcast: Marketing Week
Episode:

Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
Category: Business
Duration: 00:37:50
Publish Date: 2021-06-21 10:32:32
Description: In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung’s direct to consumer proposition: Mike Durey, head of digital, CRM and data at Samsung, and John Melton, business director at Samsung’s long-time agency partner Performics. In a wide-ranging discussion, they cover: - How Samsung replicates the benefits of bricks-and-mortar retail online - Samsung’s evolving approach to Search, which has led to paid Search accounting for one in three sales on Samsung.com - The secrets of an adaptive and successful brand-agency partnership
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