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Home > Knead to Know > Why Soft Serve is Different: Viral Moments, Bill Murray, & New Twists w/ CVT Soft Serve | Knead To Know Baking Podcast
Podcast: Knead to Know
Episode:

Why Soft Serve is Different: Viral Moments, Bill Murray, & New Twists w/ CVT Soft Serve | Knead To Know Baking Podcast
Category: Arts
Duration: 00:37:18
Publish Date: 2025-07-14 09:00:00
Description:

This week on Knead to Know, Gemma and Ami are joined by Joe Nicchi, the creator of LA’s cult favorite CVT Soft Serve and mastermind behind the “influencers pay double” sign that went global. They talk viral ice cream trucks, how Jeff Bezos installed a soft serve machine at home, and why soft serve can’t legally be called ice cream in the U.S.

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