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Home > Infinite Loops > Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)
Podcast: Infinite Loops
Episode:

Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)
Category: Business
Duration: 01:21:18
Publish Date: 2021-07-01 08:00:00
Description:

Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:

  • In-group vs. Out-group
  • Fractal nature of behavioral science
  • Pricing heuristics
  • "Woke" persuasion
  • Barbra Streisand effect, Canada, And a LOT more!

Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com
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