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Home > Identity Architects > Michael Schuh, Kroger Precision Marketing: People need advertising that works harder
Podcast: Identity Architects
Episode:

Michael Schuh, Kroger Precision Marketing: People need advertising that works harder

Category: Technology
Duration: 00:28:15
Publish Date: 2022-01-12 05:00:00
Description:

In the seventh episode of Identity Architects, our Chief Operation Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.

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