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Description:
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Staging has become vital to real estate, but what is its relation to design? Is staging a stepchild, a way to break into the design industry, or a lucrative sideline? Three who know the ins-and-outs of the discipline, Lauren White of Ellen W. Interior Concepts, Alessandra Santopietro of Santopietro Interiors, and stager and broker Jason Saft of Compass, discuss what differentiates staging, the importance of speed and seasonality, how bad layouts often create great opportunities, and why understanding demographics can be just as important as knowing the latest design trends.
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