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How do you communicate big ideas that stick and spread in local communities? Listen in. Sustainability communication is one of the many talents of my guest on this episode of Sense-Making in a Changing World, Chhaya Bhanti. Chhaya is the Founder and Director of Vertiver- a women-owned, Indian social enterprise full of designers, storytellers, artists, researchers and passionate environmentalists. They create engaging campaigns to cultivate positive change around issues of waste, forests, biodiversity, climate action, ecosystems conservation, water, and sustainable agriculture - also through Iora Ecological Solutions
Chhaya was a brand designer living the high life in New York when she woke up to the inherent waste and destruction that her industry and own work were creating. She returned home to India, took time out to reacquaint with her country (riding her bicycle down the Himalayas from Ladakh!), and then set up her own communications company to be a positive influence in the world. Chhaya's advocacy work supports policy change and community empowerment affecting millions of people.
Here's some facts from her website which are some of the driving motivators of her work. In India:
- One in every four people depend on forests for their livelihood
- 85% of household water use depends on groundwater
- 48% of children under 5 years old are malnourished
- Outdoor air pollution causes 1.2 million deaths a year
I look forward to talking with Chhaya again soon - next time with some of the communities she works with to explore urban permaculture ideas.
NB: You can watch our youtube conversation here.
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FIND OUT MORE ABOUT PERMACULTURE In invite you to join me to learn more about permaculture through the many permaculture films, articles and resources on Our Permaculture Life Youtube channel & blog
From being involved with permaculture for more than a quarter of a century , I see that the world needs more local permaculture teachers and [pr]activists everywhere - sharing local ways of one planet living, regenerative design & growing, & working toward a climate-safe future. I invite you to join the Permaculture Educators Program with others from 6 continents to explore ways of being the change and and introducing people to the practice of regenerative growing and regenerative cultures - creating the conditions for transition.
If your main interest is getting a thriving food garden set up, take a look at this online course: The Incredible Edible Garden
Enjoy! Morag Gamble
I acknowledge the Gubbi Gubbi people, Traditional Custodians of the land on which I live , work & play, and pay my respects to their elders past present and emerging.
Audio: Rhiannon Gamble Music: Kim Kirkman
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