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Home > Screen Australia Podcast > "Don't think algorithm, think audience": making data work for you in online content
Podcast: Screen Australia Podcast
Episode:

"Don't think algorithm, think audience": making data work for you in online content
Category: TV & Film
Duration: 00:45:54
Publish Date: 2025-05-22 07:05:06
Description:

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. We discuss the opportunities and challenges for creatives and businesses working with online programming, as Lockhart shares the importance of a good thumbnail, why a viral video could take years, and how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production.

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