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Home > Life With Danni Duncan > Are your taste preferences even your own? What artificial flavours and additives are doing to our brains (and your kids!) with Jo from Additive Free Lifestyle
Podcast: Life With Danni Duncan
Episode:

Are your taste preferences even your own? What artificial flavours and additives are doing to our brains (and your kids!) with Jo from Additive Free Lifestyle
Category: Health
Duration: 01:03:16
Publish Date: 2026-04-08 19:00:00
Description:

Right now there is SO much chatter around ultra-processed foods.

We’ve got headlines about processed meats and cancer risk, food companies being sued in the US, and suddenly the term UPF (or ultraprocessed foods) is everywhere.

And yet I think most people are still pretty confused because the food companies have deliberately made it difficult to figure out.


You walk through the supermarket and you see things like:

  • natural flavours
  • no added sugar
  • no added MSG
  • gluten free

…and it all sounds pretty healthy.


But when you turn the packet around, the ingredient list can tell a very different story.

Today I’m chatting with Jo from Additive Free Lifestyle to talk about it all - you’ve probably seen her stuff online before because she is an absolute powerhouse in this space. 


A taste of what you’ll hear:

> The first things you should be looking at when reading ingredients list at the supermarket

> What to do when everyone around you keeps trying to feed your kids treats and sugar

> The most common marketing claims you should avoid

> How are ‘flavours’ even made (this one will shock you)

> The effects ultraprocessed foods are having on our appetites and taste preferences 

> Approaching birthday parties when you don’t want your kids to come home with insane energy levels

> What it’s really like to live without ultra-processed foods

> The difference Jo saw in her daughter’s behaviour as soon as she started cutting out snacks with artificial flavouring

… and SO much more


If you want more of Jo and are keen to see her tips, you can check her out on IG @additivefreelifestyle or visit her website www.additivefreelifestyle.com. And if you want to try Jo’s hidden additives app, you can find it here.

If you want to try Hyro, you can get 50% off your first subscription at ⁠www.drinkhyro.com/danniduncan⁠

You’ll also get a free welcome kit, flavour sample pack, free shipping and a 30-day money-back guarantee. Let me know your favourite flavour!

If you need a push to take control of your health - download my app FIT by Danni Duncan or sign up for coaching. 

I also share all of my health and fitness tips over on IG @danni.duncan_ so if you want more, make sure you join me over there. Or follow the podcast over @lifewithdanniduncan.
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