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Free Offerings to Get You Started Get my branding services guide Join the Free Aligned WMN Bookclub
Resources Branding with Sigma Studio Required training pre-1:1 coaching: BRAND MAGNETISM 101 Get our next bookclub read Clarify your long term biz vision – Yearly Planner Repurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai. Later Content Scheduling: Simplify your social media strategy with Later. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.
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Where To Find Us: Instagram: @sigma.wmn TikTok: @sigma.wmn Newsletter: Subscribe here. Threads: @sigma.wmn.
What if you didn’t need to lower your prices to make more sales? This episode offers a powerful reframe for women business owners who are tempted to shrink their pricing in the face of quiet seasons, price objections or slow launches. Clara explains why pricing is a reflection of positioning – and why your brand may be the missing link between where you are now and the high-income clients you want to attract. If you’ve ever felt like you had to explain your pricing, justify your offers, or battle resistance from potential buyers, this episode is your permission slip to raise your rates – once your brand is doing the heavy lifting. Clara shares tangible shifts you can make to elevate how your business is perceived, stand out online, and finally stop undercharging.
Tune in to hear: How elevated branding supports premium pricing and reduces objections Why your current brand perception might be costing you sales What aligned, luxury-leaning brand presence actually looks and feels like
Find the Complete Show Notes Here → https://sigmawmn.com/podcast
In This Episode, You’ll Learn: Why discounting isn’t the answer when sales are slow How to raise your prices without resistance – through brand perception The mindset shift you need to hold higher income and higher rates How Clara’s clients are using branding to triple their prices and still sell out
Themes & Time Stamps: 00:00 Introduction and Winter in Australia 01:44 Client Testimonial: Monica's Branding Experience 02:44 Branding Packages and Booking Information 04:37 Aligned Women Book Club Update 06:25 The Importance of Brand Perception 12:26 Elevating Your Brand to Avoid Price Conversations 13:51 Conclusion and Final Thoughts
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