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Home > Future Tense - Full program podcast > Advertising Part Two: The Millennials
Podcast: Future Tense - Full program podcast
Episode:

Advertising Part Two: The Millennials
Category: Society & Culture
Duration: 00:28:59
Publish Date: 2014-12-20 18:30:00
Description: Jeffrey Cole, the Director of the Center for the Future at USC, Annenberg, calls them the most sophisticated media generation we’ve ever seen. They’re the ‘millennials’ and they’re every advertiser’s dream consumer.
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