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	Podcast:		Agtech - So What?
	Episode:		FROM THE VAULT: Mark Ferguson on science, sheep, and the tech-enabled future of genetics
	Category:		Technology
	Duration:		00:34:46
	Publish Date:		2021-12-22 19:01:00
	Description:		Originally released: 20 February, 2020 We’ll be back with new episodes in January 2022, but for the holidays we thought we’d bring back a favorite episode from the vault! Mark Ferguson or “Ferg,” is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. He’s the co-founder and Director of neXtgen Agri, an online livestock consultancy, and Genesmith, a startup applying facial recognition and machine learning to the global livestock industry. Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares his insights on: How to build relationships in a digital world. What the future of extension and consulting in livestock holds. The role of cutting edge technologies in the sheep industry (facial recognition for sheep!) His vision for a future where consumer expectations are met and growers are profitable. For more episodes, visit our website. Catch you in 2022!
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