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Tracing fruit from the farm to a consumer anywhere in the world with Nathan Hancock, CEO of Citrus Australia. Learn how the citrus industry has been exploring ways to connect consumers with information through innovative packaging, QR codes and fun games. Plus, find out about the research on isotope tracing and how it can be used to protect Australian brands and help prevent food fraud. Learn more about traceability and access the Quick Start Guide at the Agriculture Victoria information hub by visiting agriculture.vic.gov.au/traceability Learn more about traceability in the citrus industry by visiting citrusaustralia.com.au/growers-industry/traceability/ To listen to more podcasts by Agriculture Victoria visit agriculture.vic.gov.au/podcasts |
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