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Home > The Overthinkers > Demographics Are Dead, Long Live The Demographics? With Farrah Bostic And Adam Pierno
Podcast: The Overthinkers
Episode:

Demographics Are Dead, Long Live The Demographics? With Farrah Bostic And Adam Pierno
Category: Business
Duration: 00:45:24
Publish Date: 2023-01-03 06:00:07
Description: Joined by Farrah Bostic and Adam Pierno, co-hosts of In The Demo, a podcast that looks at how cohorts of people are best researched, understood and addressed, we discussed the failures of the demographic segmentation and how to build marketing plans for more meaningful audience groups.
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