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Home > The Overthinkers > What Does Unilever’s Decision To Reset Mean For Purpose Marketing?
Podcast: The Overthinkers
Episode:

What Does Unilever’s Decision To Reset Mean For Purpose Marketing?
Category: Business
Duration: 00:22:35
Publish Date: 2022-12-06 06:00:34
Description: While still limited to its ice cream division, the decision to take a breather from purpose in favor of product superiority signals that cracks are showing in the purpose marketing chapel. Does it mean the edifice is coming down? Or simply that Unilever and co went a little too far?
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