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Podcast: The Overthinkers
Episode:

Should Agencies Have A Differentiated Approach To Strategy?
Category: Business
Duration: 00:21:12
Publish Date: 2022-10-18 05:00:36
Description: It's very fanciful for agencies to introduce themselves to the world with a flashy "planning framework" of their own concoction. But as we basically keep relabelling the same principles over and over, is there really much worth in trying to create their own?
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