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	Podcast:		The Overthinkers
	Episode:		How Do We Stop Marketers From Equating Marketing With Advertising?
	Category:		Business
	Duration:		00:19:23
	Publish Date:		2022-08-23 12:01:33
	Description:		We've all heard the statement: "we launched without spending on marketing!". And yet you have plenty of marketing activities - just no paid advertising. Marketers equating marketing with advertising media spend is unnerving. But where does it come from, and how can we put an end to this?
	Total Play:		0