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Home > The Overthinkers > Why Are Most "Target Audiences" Wrongly Defined?
Podcast: The Overthinkers
Episode:

Why Are Most "Target Audiences" Wrongly Defined?
Category: Business
Duration: 00:22:41
Publish Date: 2022-06-27 20:53:11
Description: Audience definition is a core part of marketing. Unfortunately, in too many cases marketers end up with a poorly or outright wrong definition of their "target". A chance to address the problems with personas, over targeting, and the general lack of actionability behind most targeting exercises.
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