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	Podcast:		The Overthinkers
	Episode:		Can Performance Marketing Build Brands?
	Category:		Business
	Duration:		00:19:04
	Publish Date:		2020-10-12 05:00:35
	Description:		There has been a lot of discussion about long term brand build and short term activation in the last few years. We've engineered our thinking around this opposition where one does a specific job the other doesn't deliver, or at least not as well. This week, we explore if performance marketing (search, e-commerce, programmatic etc.) can be a good vehicle to build a brand, and if yes how?
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