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	Podcast:		The Overthinkers
	Episode:		Should Brands Publicly Respond To Cultural Crises?
	Category:		Business
	Duration:		00:27:31
	Publish Date:		2020-11-02 06:00:34
	Description:		Advocates of brand purpose often treat as a given that brands should take a stance on cultural crises and the debates that stem from them. Sometimes brands are even blamed for not taking a more active voice. But is it really their place, and will brands really make that much of a difference? This week, Rachel and Shann discuss why it's important for marketers to keep track of what's happening in society, but might always be obligatory to be "part of the conversation".
	Total Play:		0