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	Podcast:		Sweathead, A Strategy Podcast
	Episode:		2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis
	Category:		Business
	Duration:		00:41:55
	Publish Date:		2025-02-03 11:56:00
	Description:		Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :) The thing is, trends can be useful but a lot of trend reports are not. In this episode, we discuss: - 7 trends they think we need to pay attention to, - What's wrong with the trend report industry, - And the projects both are involved with. Amy Daroukakis, Founder, Culture Concierge https://www.linkedin.com/in/amydaroukakis/ Lee Ci En, Media Strategist at Publicis Groupe https://www.linkedin.com/in/lee-ci-en/ Strategy ebooks and training: http://www.sweathead.com Mark Pollard http://www.instagram.com/markpollard
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