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Home > Sweathead, A Strategy Podcast > When Efficiency Isn’t Enough In The High-Stakes Game Of Media Planning In New York - Nathan Brown, CSO
Podcast: Sweathead, A Strategy Podcast
Episode:

When Efficiency Isn’t Enough In The High-Stakes Game Of Media Planning In New York - Nathan Brown, CSO
Category: Business
Duration: 00:36:07
Publish Date: 2022-06-27 10:25:59
Description:

Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago.

Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with.

He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York.

We discuss a lot of C-words:
- Creativity in media planning,
- Media buying as a commodity,
- Being a CEO of PHD Media,
- Being a CSO,
- Culture,
- Collaborating with advertising agencies,
- Clients, and
- Whether Nathan is a company man at heart :)

You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/

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