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Home > Sweathead, A Strategy Podcast > Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon
Podcast: Sweathead, A Strategy Podcast
Episode:

Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon
Category: Business
Duration: 01:00:44
Publish Date: 2021-01-19 16:32:06
Description: How do you conduct useful research? Simple question, right? At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.  With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic. We discuss: - Helping clients work out what research to do - Pricing research - Quantifying qualitative research - Creative testing and is there really a point? - Working out which outputs would be useful  You can find Current Forward here: http://www.currentfwd.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
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