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	Podcast:		Protect the Hustle
	Episode:		Revisiting: Drift's David Cancel on "whoever gets closer to the customer wins"
	Category:		Business
	Duration:		00:44:20
	Publish Date:		2021-12-14 10:00:00
	Description:		Topics covered in this episode The experience of purchasing software has drastically changed: it's broken Timing is everything especially if the market catches up How to handle fierce competition Can you brute force change in a market? Gutting Hubspot's product team and rebuilding 90% of the software Discovering customer centricity and getting as close as possible Going from persona to focusing on the end user customer experience. *This is a* *ProfitWell Recur* *production—the first media network dedicated entirely to the SaaS and subscription space.*
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