Search

Home > Protect the Hustle > Revisiting: Mike Troiano, Partner at G20, on the Power of Brand
Podcast: Protect the Hustle
Episode:

Revisiting: Mike Troiano, Partner at G20, on the Power of Brand
Category: Business
Duration: 00:35:10
Publish Date: 2021-08-03 09:00:00
Description:

Topics covered in this episode

  • Great marketing is built from the consumer up, not the product

  • Use classical positioning language as a framework to build brand

  • Brand informs every aspect of product experience

  • A customer's willingness to pay for a premium experience

  • How a company articulates a value proposition.


This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.

This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
Total Play: 0