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	Podcast:		4Front® The Podcast
	Episode:		Ethan Decker
	Category:		Technology
	Duration:		00:45:59
	Publish Date:		2020-08-18 14:03:00
	Description:		*ETHAN DECKER* Ethan Decker, Ph.D., is president of Applied Brand Science. Ethan unearths and distills the latest and most relevant research on marketing and human behavior to increase the effectiveness of his clients’ advertising and branding expenditures. Having spent a dozen years leading strategy and research at some of the world’s best agencies for some of the world’s biggest brands, he saw firsthand the waste and damage that many modern marketing beliefs and “best practices” are causing to firms. Now he is pioneering the field of brand science to help companies that want to embrace a more effective, evidence-based approach to advertising and brand growth. *Check out the blog* Join us at 4Front to meet Ethan in person. A special thank you to Benjamin Monlezun for the use of his original song Downpoor. The views expressed in this episode are solely those of the podcast host and guests and do not necessarily represent the position, strategy, or opinions of CableLabs.
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