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	Podcast:		The Styling Advisory Podcast
	Episode:		‘How The Pandemic Affected The Styling Industry' with Virtual Style Coach Erin Mathis
	Category:		Arts
	Duration:		00:31:27
	Publish Date:		2020-06-10 01:19:23
	Description:		The pandemic has hit personal styling businesses hard, and I wanted to understand exactly what the commercial impact was, and how some styling industry leaders were not only surviving but thriving right now despite it. In Episode #10, I sat down with Erin Mathis, Co-Founder of The Style Core, and Director of @yourmilliondollarlook TedX Speaker and Leading Virtual Style Coach (Her services retail between $9 - $6000 US!) to talk about the severe impacts on personal styling and image consulting businesses, and what you can do about it. This episode will be useful if you can relate to any of these statements: -Your client bookings have dried up over the last 3 months and now you’re behind in sales -New clients are hard to find and engage in your home town right now -Potential clients are not ready to spend big on shopping and styling right now. While Erin’s pivot to virtual services happened way before the pandemic, we discuss her online styling business and what clients are looking for in this new economic landscape. From quicker, faster, digital services that support your core offering to complete virtual makeovers from the safety of your own home, we hear first hand how you can successfully pivot your traditional styling business online. ⚡
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