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Digital gold is booming - but is it safe? India’s love for gold has gone digital. From ₹1 micro-purchases to 24x7 vault-backed convenience, digital gold is fast becoming the new-age savings habit. But behind the glitter lies a grey zone - hidden markups, patchy audits and no regulatory oversight. Now, with SEBI stepping in to sound the alarm, the question is whether this booming fintech favourite can stay credible without a watchdog. In this episode of The Morning Brief, host Anirban Chowdhury unpacks the rise, risks and realities of digital gold with Abhinav Kaul, Senior Assistant Editor at ET Wealth and Harshad Chetanwala, Co-founder of MyWealthGrowth.com. Follow the host, Anirban Chowdhury, on Linkedin and X, and click here to explore more of his work. Check out other interesting episodes like - Are We Going Back to Gold Standards?
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