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	Podcast:		The Fan Engagement Pod
	Episode:		Part 2: Digital Fan Engagement & more with Mario Leo, CEO, Result Sports
	Category:		Sports & Recreation
	Duration:		00:25:03
	Publish Date:		2020-09-29 04:00:05
	Description:		Episode Seventeen of the Fan Engagement Pod is in two parts, and is a conversation with Mario Leo, CEO of Result Sports, a Platform for Digital Media in Sports. He’s also a UEFA Grow Mentor, and a director of Digital Sports Africa and a University lecturer. He’s one of the leading experts in digital sports communication, but he’s undoubtedly a leading expert in communications full-stop. This is part two, which looks at: How CEOs/senior business managers need to be more on top of what those running social accounts are doing How buying cycles are shrinking, including how weather apps mean people from buying tickets. How clubs who aren’t listening and engaging online can’t communicate with fans about ticket availability effectively How clubs change from content-pushing to integrating digital as part of the business model How Stevenage’s sponsorship by Burger King contains both threat and opportunity And Mario’s book, Kaufen si Ronaldo, which is being published shortly in English You can join the Fan Engagement Network at faninsights.co.uk/network/join We’re launching some exciting new services for members only soon, so join up. Episode Links: https://result-sports.com See acast.com/privacy for privacy and opt-out information.
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