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	Podcast:		The Fan Engagement Pod
	Episode:		Part 1: Digital Fan Engagement & more with Mario Leo, CEO, Result Sports
	Category:		Sports & Recreation
	Duration:		00:29:03
	Publish Date:		2020-09-29 04:00:56
	Description:		Episode Seventeen of the Fan Engagement Pod is in two parts, and is a conversation with Mario Leo, CEO of Result Sports, a Platform for Digital Media in Sports. He’s also a UEFA Grow Mentor, and a director of Digital Sports Africa and a University lecturer. He’s one of the leading experts in digital sports communication, but he’s undoubtedly a leading expert in communications full-stop. This is part one, which looks at: How to generate loyalty via digital The role of social media as a way of narrowing choices & generating loyalty for fans, but how it causes damage in other areas of society How Mario expects changes to the broadcasting model to escalate over the next few years as a result of Covid19 How digital hasn’t properly integrated itself into the football club business model, and is still too focused as a broadcast media/comms function And how clubs can avoid pitting fans against each other (digital versus in person, abroad versus domestic). You can join the Fan Engagement Network at faninsights.co.uk/network/join We’re launching some exciting new services for members only soon, so join up. Episode Links: https://result-sports.com See acast.com/privacy for privacy and opt-out information.
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