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In this episode, we chat about how to ensure that insight from the fans is part of how you work with your commercial partners. Not as some kind of necessary evil, or a brake on something, but as a positive way of ensuring that you get the most out of your sponsorship and activation. We take a particular look at Borussia Dortmund, and Bas also muses about loyalty and the attempted coup by Donald Trump's supporters.
Don’t forget we’ve got loads more episodes of the Fan Engagement Pod, including this week, Fiona Green from Winners. The next episode is out next Tuesday, and every Tuesday Listen via the usual channels.
You can join the Fan Engagement Network at faninsights.co.uk/network/join
See acast.com/privacy for privacy and opt-out information. |
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