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	Podcast:		Tech for Non-Techies
	Episode:		292: How to launch a platform when you've got no users [RERUN]
	Category:		Technology
	Duration:		00:19:50
	Publish Date:		2026-02-25 09:00:00
	Description:		How do you start a marketplace when you have no customers? Or a dating app with no users? This is the classic chicken-and-egg problem every platform faces: you need both sides to attract either side. In this episode, I break down six proven methods successful platforms used to solve this problem, including: How Amazon converted from a pipeline business to a platform Airbnb's controversial (but effective) Craigslist strategy Why dating apps create fake profiles in the early days How Facebook started with just 500 Harvard students The $100M offer Joe Rogan received to switch platforms You'll learn exactly how to get your first users when you're starting from zero. This episode is part of a series on platform businesses. Listen to the full series: Episode 90: What makes platform businesses so successful Episode 92: How to get people to be nice to each other on your platform Episode 93: Lessons from the Netflix C Suite Episode 94: Learning effects: why getting more users isn't the only key to success Resources mentioned: Platform Revolution: How Networked Markets Are Transforming the Economy - And How to Make Them Work for You (Book) Full transcript: https://www.techfornontechies.co/blog/292-how-to-launch-a-platform-when-you-ve-got-no-users-rerun
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