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Home > Tech for Non-Techies > 291: Go-to-market strategy: what to do before you launch
Podcast: Tech for Non-Techies
Episode:

291: Go-to-market strategy: what to do before you launch
Category: Technology
Duration: 00:24:51
Publish Date: 2026-02-18 09:00:00
Description:

A beautiful logo won't save your startup.

If you treat go-to-market as a slick website and a rebrand, you're already behind.

Here's the thing. In tech, marketing isn't a department. It's product strategy. From day one.

In this episode, Sophia Matveeva breaks down the seven pillars of go-to-market strategy that every non-technical founder needs to understand before writing a single line of code.

No jargon. No "spray and pray" ads. No fantasy launch parties.

In this episode, you will hear:

  • Why your "pretty logo" won't save a bad go-to-market — and what actually drives early traction
  • How to define your exact target customer so you stop building for everyone and start selling to someone
  • The hidden cost of customer acquisition — and how to avoid burning 40% of your budget on ads
  • Why your first 10 customers matter more than your first 1,000 — and how to land them without a flashy launch event

Resources from this Episode

Free AI Mini-Workshop for Non-Technical Founders

Learn how to go from idea to a tested product using AI — in under 30 minutes.

Get free access here: techfornontechies.co/aiclass

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

For the full transcript, go to https://www.techfornontechies.co/blog/291-go-to-market-strategy-what-to-do-before-you-launch
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