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Home > Tech for Non-Techies > 287: Why investors fund non-technical founders (and why they don't)
Podcast: Tech for Non-Techies
Episode:

287: Why investors fund non-technical founders (and why they don't)
Category: Technology
Duration: 00:21:13
Publish Date: 2026-01-14 09:00:00
Description:

It is harder to raise funding as a non-technical founder as a non-technical one.

Some of this is silly stigma, but some of it is reasonable risk awareness.

Investors aren't worried that you can't code.

They are worried you'll burn through their money because you don't know how to get a tech product made - and they don't want you to learn on their dime.

I get that.

In this episode, I break down why non-technical founders face more skepticism in fundraising — and what actually changes the conversation.

In this episode, you will hear:

  • Why investors don't care if you can code — and what they're actually judging instead
  • How non-technical founders accidentally burn $100k+ before product-market fit (and how to avoid it)
  • The fastest way to turn investor skepticism into confidence without pretending to be technical
  • What a credible product and hiring plan looks like when you're asking for someone else's money

Resources from this Episode

FREE class: How to raise capital as a non-technical founder.

Join this class to learn:

  • The system I used to raise $1 million from investors
  • Mistakes non-technical founders make when fundraising & how to avoid them
  • Key points you must include in your investment pitch if you're a non-technical founder

Sign up here: https://www.techfornontechies.co/capital

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

For the full transcript, go to https://www.techfornontechies.co/blog/287-why-investors-fund-non-technical-founders-and-why-they-don-t
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