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Home > Tech for Non-Techies > 216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative
Podcast: Tech for Non-Techies
Episode:

216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative
Category: Technology
Duration: 00:14:35
Publish Date: 2024-08-14 11:59:00
Description:

Burberry underwent a strategic transformation, embracing digital innovation. This ended up quadrupling their share price.

This is a prime example of why public perception of innovation is just as important as innovation. 

Listen to this episode to learn more!

 

Timestamps

00:00:00 - Introduction

00:01:26 - The power of perception

00:02:32 - Burberry's radical transformation

00:03:32 - Burberry's digital innovation

00:05:42 - Aligning brand perception with strategic innovation.

00:07:35 - Branding and Public perception

00:09:30 - Innovation strategies

00:10:29 - Public innovation as a strategic business tool

00:12:21 - Conclusion

 

For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation

 

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