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Podcast: Tech for Non-Techies
Episode:

A surprising outcome of Speaking Tech (& a lesson from Apple Watch)
Category: Technology
Duration: 00:14:12
Publish Date: 2022-06-29 09:04:01
Description:

Listen to what happened when Apple forgot a key market and how to avoid the same mistake. When product teams consist of entirely white males, they make products for white males. When non-technical professionals learn to Speak Tech, you get better products, happier customers & better profits.

Learning notes from this episode:

  • While there are plenty of programs to get minorities into STEM, they will take years to have an effect.
  • In the next few decades, most developers will continue to be white males. To prevent baking unconscious bias into products, the simplest, cheapest and fastest way is to teach non-technical teams how to work with the techies. 
  • Bringing diverse voices into product development is not a moral issue; it is capitalist self-interest. E.g. if women are not involved in product innovation, companies can lose up to 50% market share. 

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There are 2 ways to apply this work to your goals:

For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies. 

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

 

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