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Today's Halftime Snack features Asaf Nevo— a sports enthusiast and a thriving entrepreneur. Snacking with us from Haifa in Israel, Asaf is the CEO and co-founder of Pico. Pico is an award-winning platform that uses data to improve sports organizations' communication strategy by making the experience with their audiences more personal. Some of their clients include Borrusia Dortmund, The Portuguese Football Federation, and the Nashville Predators. We talked about his journey as an entrepreneur, the role of data in decision making, organizational culture, and lessons from working with data in sports. |
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