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Description:
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Our guest of the Halftime Snacks today is Miguel Angel Leal. Miguel has over 25 years of experience in the telecommunications and IT markets, and he's an expert in digital transformations, growth, and profitability through technology. Today, he's the CEO of LaLiga Tech – an entity created by LaLiga that aims to build and develop the products that will push the sports industry further into a digital transformation. Broadly, the products of LaLiga Tech focus on fan engagement, content enhancement, and competition management. LaLiga and its clubs have used this ecosystem successfully over the past five years. We talked about the goals and plans Miguel has for LaLiga Tech, the position of sports in the digital transformation, opportunities, threats, and challenges around fan engagement, content enhancement, competition management, and so much more. Come snack with us!
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