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Home > Creator Sessions > Interviewing Charbel Zakhour - Head of Marketing MENA Sony Pictures - Creator Sessions
Podcast: Creator Sessions
Episode:

Interviewing Charbel Zakhour - Head of Marketing MENA Sony Pictures - Creator Sessions
Category: Society & Culture
Duration: 00:33:07
Publish Date: 2019-08-01 09:59:15
Description:

This is for anyone looking to adapt their marketing strategies with creative, smart, new insights from an agency and global brand perspective. 
We invited / coerced our favorite adventurer and film friend, Charbel to join us for this one, bringing to the table some his experiences as the Head of Marketing MENA at Sony Pictures (by day) and @wheresmybackpack (his after hours instagram life). Both are worth great discussion! We covered; 

  • How to tap into niche audiences by finding new and unexpected ways to engage people, outside of traditional marketing ways. 
  • What really stood out was the takeaways from #sonypictures social media strategies and how it’s being applied to Hollywood productions, across the globe.  
  • How influencers are playing a role in bringing new audience reach to the big screen
  • Check out the Spider-Man content here, as referenced in the show - we're proud to have produced this piece for the opening weekend of Spider-Man Far From Home to a local audience in Dubai.
  • The trends in finding new ways to surprise and connect with your audience.  

Overall the chat takes some interesting turns, but will definitely leave you with a lot to think about... Enjoy! 
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