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	Podcast:		TED Talks Daily
	Episode:		The joy of shopping -- and how to recapture it online \| Nimisha Jain
	Category:		Society & Culture
	Duration:		00:11:23
	Publish Date:		2021-01-26 09:45:07
	Description:		Shopping is about more than just what you buy: it's a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to "conversational commerce," a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.
	Total Play:		0