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Home > TED Talks Daily > The counterintuitive way to be more persuasive | Niro Sivanathan
Podcast: TED Talks Daily
Episode:

The counterintuitive way to be more persuasive | Niro Sivanathan
Category: Society & Culture
Duration: 00:10:50
Publish Date: 2021-01-09 11:00:00
Description: What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.
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