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	Podcast:		TED Talks Daily
	Episode:		Why gender-based marketing is bad for business \| Gaby Barrios
	Category:		Society & Culture
	Duration:		00:10:49
	Publish Date:		2019-11-15 09:55:54
	Description:		Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
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