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Home > Optimal StartUp Daily > 1993: What Top Business Books on Negotiation Don't Tell You by Molly Fletcher on Negotiation Reality
Podcast: Optimal StartUp Daily
Episode:

1993: What Top Business Books on Negotiation Don't Tell You by Molly Fletcher on Negotiation Reality
Category: Business
Duration: 00:06:21
Publish Date: 2026-03-16 08:00:00
Description:

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Episode 1993:

Molly Fletcher explores the hidden force that top business books often overlook: fear. Drawing from her experience negotiating over $500 million in sports and media deals, she reveals how overcoming internal doubt is the true key to confident, effective negotiation. By reframing negotiation as a relationship-driven conversation, she offers practical tools that transform anxiety into clarity, courage, and results.

Read along with the original article(s) here: https://mollyfletcher.com/top-business-books/

Quotes to ponder:

"Let us never negotiate out of fear, but let us never fear to negotiate."

"Negotiation is about relationships, and relationships are about conversation."

"Before we negotiate with others, we have to negotiate with ourselves, and get a handle on our fears."
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