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Home > Optimal StartUp Daily > 1723: How To Recruit a Small Army by Chris Guillebeau on How to Build A Loyal Following
Podcast: Optimal StartUp Daily
Episode:

1723: How To Recruit a Small Army by Chris Guillebeau on How to Build A Loyal Following
Category: Business
Duration: 00:11:46
Publish Date: 2025-06-19 07:00:00
Description:

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1723:

Chris Guillebeau breaks down the art of building a passionate, loyal following by starting with a clear mission and making people feel like insiders. His simple, actionable approach to attracting supporters - without manipulation - reveals how to inspire genuine engagement through purpose, autonomy, and shared vision.

Read along with the original article(s) here: https://chrisguillebeau.com/how-to-recruit-a-small-army

Quotes to ponder:

"People want to join something that matters."

"Don’t beg or manipulate people to follow you. Instead, give them a reason to care."

"Invite people into your world. Give them ownership and make them feel like insiders."

Episode references:

Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

Tribes: We Need You to Lead Us: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336

The Art of Non-Conformity: https://www.amazon.com/Art-Non-Conformity-Unconventional-Living/dp/0399536108

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