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Home > Optimal StartUp Daily > 1706: The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming by Nir Eyal & Ciara Byrne
Podcast: Optimal StartUp Daily
Episode:

1706: The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming by Nir Eyal & Ciara Byrne
Category: Business
Duration: 00:10:33
Publish Date: 2025-06-02 07:00:00
Description:

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Episode 1706:

Nir Eyal breaks down how to build better habits by leveraging the same psychological principles that make apps and products so addictive. By understanding internal triggers and reinforcing behavior through simple, consistent cues, anyone can design habits that stick, without relying on sheer willpower.

Read along with the original article(s) here: https://www.nirandfar.com/habit-forming/

Quotes to ponder:

"Behavior that gets rewarded gets repeated."

"The best products don’t win by being the most habit-forming, they win by being the most useful and easiest to use."

"All habits start with a trigger, a cue to act."

Episode references:

Atomic Habits: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299

BJ Fogg’s Behavior Model: https://www.behaviormodel.org/

Hooked: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788

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