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Home > Optimal StartUp Daily > 1632: The Psychology of Notifications: How to Send Triggers that Work by Nir Eyal & Ximena Vengoechea with Nir And Far
Podcast: Optimal StartUp Daily
Episode:

1632: The Psychology of Notifications: How to Send Triggers that Work by Nir Eyal & Ximena Vengoechea with Nir And Far
Category: Business
Duration: 00:09:28
Publish Date: 2025-03-20 07:00:00
Description:

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Episode 1632:

Nir Eyal and Ximena Vengoechea explore the psychology behind effective notifications, explaining how they should be timely, relevant, and actionable to enhance user engagement without causing frustration. Learn the key principles that make notifications truly helpful rather than intrusive.

Read along with the original article(s) here: https://www.nirandfar.com/2015/03/notifications-that-work.html

Quotes to ponder:

"Notifications succeed when they are timely, relevant, and actionable."

"When apps send notifications at the wrong time or for the wrong reasons, they become nuisances rather than helpful prompts."

"Effective notifications don’t just demand attention; they deliver value."


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