Search

Home > Optimal StartUp Daily > 1585: The Limits of Loyalty: When Habits Change, You're Toast by Nir Eyal of Nir And Far on Work Productivity Advice
Podcast: Optimal StartUp Daily
Episode:

1585: The Limits of Loyalty: When Habits Change, You're Toast by Nir Eyal of Nir And Far on Work Productivity Advice
Category: Business
Duration: 00:11:43
Publish Date: 2025-02-01 08:00:00
Description:

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1585:

Nir Eyal explores how Microsoft Office built a strong user habit using his "Hooked Model" but now faces threats from competitors like Google Docs. As interfaces evolve and new generations adopt different tools, even the most ingrained habits can be disrupted proving that no product is immune to change.

Read along with the original article(s) here: https://www.nirandfar.com/2015/01/loyaltylimits.html

Quotes to ponder:

"I’ll never quit Microsoft Office. It does too much for me to leave it."

"The power of the Office hook depends on getting new users to invest in the product by learning the software, creating documents, and eventually paying for it."

"Whenever the interface people use to access a technology changes such as the shift we see now from desktop to mobile the deck of user habits is reshuffled."

Episode references:

Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788

Learn more about your ad choices. Visit megaphone.fm/adchoices
Total Play: 0

Some more Podcasts by Optimal Living Daily LLC

2K+ Episodes
Optimal Busi .. 100+     20+
3K+ Episodes
Optimal Heal .. 100+     10+
1K+ Episodes
Optimal Rela ..