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	Podcast:		Business English Pod :: Learn Business English Online
	Episode:		VV 45 English Vocabulary – The 4 Ps of the Marketing Mix (Part 1)
	Category:		Business
	Duration:		00:08:28
	Publish Date:		2015-11-18 21:17:17
	Description:		In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points. Premium Members: Study Notes \| Online Quizzes \| MP3 Audio
	Total Play:		1