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	Podcast:		Minding My Business - The CEO Story with Ramesh Menon & Hrishi K
	Episode:		Dheeraj Sinha, CEO & Chief Strategy Officer, Leo Burnett
	Category:		Business
	Duration:		00:41:20
	Publish Date:		2022-04-26 13:51:11
	Description:		Ramesh Menon feels that Dheeraj & his team have transcended advertising. And that is really a testament to the changing culture at Leo Burnett. Plus there is a distinct pattern of communication for their brands that reflects that changing culture. Hrishi K is keen to know what's the new way to market in India & Dheeraj's take on specialised marketing for Gen Z which has limited attention spans. This is for all you media strategy & advertising watchers!
	Total Play:		0