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Home > Live Greatly > Joe Kudla, Vuori Founder, on Entrepreneurship, Leadership & Investing in Happiness: Re-Release


	Podcast:		Live Greatly
	Episode:		Joe Kudla, Vuori Founder, on Entrepreneurship, Leadership & Investing in Happiness: Re-Release
	Category:		Education
	Duration:		00:26:09
	Publish Date:		2026-02-17 11:30:00
	Description:		Re-Release: On this Live Greatly podcast episode, Kristel Bauer sits down with Joe Kudla, the founder and CEO of Vuori, a performance apparel brand inspired by the active California lifestyle. Kristel and Joe discuss how and why Vuori got started, the importance of embracing a growth mindset in business and in life, a look into the big lessons Joe has learned from his journey with Vuori and more! Tune in now! Key Takeaways From This Episode A look into how and why Joe started the performance apparel brand, Vuori How Joe navigates the stress of being a Founder Vuori's Happiness Investment How Joe uses yoga and breathwork as a stress reliever A big life lesson and a big professional lesson Joe has learned from his time at Vuori Joe's leadership style and how he attracts and keeps top talent at Vuori The importance of embracing a growth minsdet How Joe approaches company culture The team at Vuori sent Kristel out some complimentary clothing. About Joe Kudla: Joe Kudla is the founder and CEO of Vuori, a performance apparel brand inspired by the active California lifestyle. A yogi, surfer, outdoorsman and former college athlete, he drew upon his experiences to disrupt the market with A New Perspective on Performance Apparel. Functional, high‑quality clothing that does not sacrifice style—Built to move in. Styled for life. Founded in 2015, Vuori received a $400 million investment and $4B valuation from SoftBank Vision Fund 2 in 2021, marking one of the largest investments in a private apparel company. Ernst & Young LLP honored Joe with the Entrepreneur Of The Year® 2022 Pacific Southwest Award. He was also named Glossy's Founder of the Year in 2022. With a background in accounting, Joe founded the IT consulting firm Vaco SanDiego prior to launching Vuori. Today, he lives in Encinitas, CA with his wife and two children. True to the brand ethos, he still makes time every day to get outside and stay active. Connect with Vuori Website: https://vuoriclothing.com/ LinkedIn: https://www.linkedin.com/company/vuori-inc-/ Instagram: https://www.instagram.com/vuoriclothing/ Facebook: https://www.facebook.com/vuoriclothing X: https://twitter.com/vuoriclothing LinkedIn: https://www.linkedin.com/company/vuori-inc-/ About the Host of the Live Greatly podcast, Kristel Bauer: Book Kristel for Your Event or Team Bring these strategies to your organization:
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