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Home > All Things Policy > The Effectiveness of Tobacco Disclaimers on OTT Platforms


	Podcast:		All Things Policy
	Episode:		The Effectiveness of Tobacco Disclaimers on OTT Platforms
	Category:		News & Politics
	Duration:		00:21:02
	Publish Date:		2023-07-06 00:30:00
	Description:		In May 2023, the MoHFW brought in the regulation of tobacco depiction on OCCPs or OTT content platforms, requiring them to put a health spot of a minimum of 30 seconds along with a prominent health disclaimer on online curated content. A recent report by researchers at the Koan Advisory Group, in collaboration with survey partner Youth Ki Awaaz, examines the trade-offs of mandatory health warnings during smoking scenes in OTT content, with data from a primary survey of about 1,900 OTT viewers. Carl Jaison speaks to Tamanna Sharma, Associate at Koan Advisory Group, on a major gap in existing research that prompted them to conduct this study: the need for more young consumer feedback. They discuss the key findings & results from the research and the key recommendations on alternate strategies for an industry-led response by OTT platforms. Link to the report: The Effectiveness of Tobacco Disclaimers on OTT Content Services Do follow IVM Podcasts on social media. We are @‌IVMPodcasts on Facebook, Twitter, & Instagram. https://twitter.com/IVMPodcasts https://www.instagram.com/ivmpodcasts/?hl=en https://www.facebook.com/ivmpodcasts/ You can check out our website at https://shows.ivmpodcasts.com/featured Follow the show across platforms: Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Gaana, Amazon Music Do share the word with your folks! See omnystudio.com/listener for privacy information.
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